Amanda Greenwood
SEO Manager | SEO Strategist
(480) 338-5378 | [email protected]
SEO and Search Strategy Leader with 19+ years of experience driving organic growth for B2B SaaS, marketplaces, and service-based platforms. Deep expertise in technical SEO, structured data, content optimization, and AI-influenced discovery across traditional search and emerging answer engines. Proven ability to grow qualified traffic, improve conversion rates, and align SEO with product adoption, pipeline, and revenue. Known for translating complex search shifts into clear, scalable strategies for cross-functional teams.
Core Skills
- AI Search Optimization (AEO, GEO, LLM visibility)
- Technical SEO (Schema, site architecture, CWV, indexation)
- Content Strategy & Optimization (E-E-A-T, on-page, AI workflows)
- SaaS & B2B SEO (product-led growth, app adoption, multi-location)
- Analytics & Performance (GA4, GSC, CRO, forecasting)
- SEO Operations & Leadership (SOPs, process design, team enablement)
Certifications
- HubSpot Agency Partner Certification – HubSpot (Jul 2025 – Aug 2027)
- Google Analytics Certification – Google Academy (May 2025 – May 2026)
- Beginner’s Guide to Local SEO – BrightLocal (Feb 2025)
- Voice Search SEO for Local Business & Ecommerce Products – Udemy (Dec 2024)
- Management Skills Certification Course – Udemy (Sep 2024)
- SEMrush Site Audit & Backlink Management (2023)
- LinkedIn Content & SEO for B2B Marketers (2023)
- Ahrefs Keyword Research for SEO (2022)
Professional Experience
Bear Fox Marketing – SEO Manager
December 2023 – July 2025
In this role, I led the overhaul of Bear Fox Marketing’s SEO strategy and delivery model, focusing on speed, scalability, and execution quality. I partnered closely with operations and leadership to redesign workflows, create standardized SOPs, and reduce time-to-implementation across client campaigns. I also helped launch new SEO service offerings, expanded and restructured fulfillment partnerships, and supported a growing portfolio of clients by aligning SEO strategy with measurable business outcomes.
- Rebuilt the SEO strategy and implementation process, reducing time from campaign kickoff to first execution from 45 days to 15 days.
- Partnered with operations leadership to create standardized SOPs and scalable SEO workflows, improving delivery consistency and efficiency.
- Launched two new SEO service offerings, defining scope, pricing, deliverables, and fulfillment models.
- Restructured and expanded fulfillment partnerships to support growth while maintaining quality and operational control.
Freelance / Consultant Tried & True SEO – SEO & Digital Marketing Consultant
December 2023 – July 2025
As a freelance consultant, I lead SEO strategy and execution for clients across the nutraceuticals, home services, and legal industries. My work focuses heavily on technical SEO, structured data, site architecture, and content optimization for AI-driven and answer-engine discovery. I help clients navigate evolving search behavior by translating complex SEO and AI concepts into clear, actionable strategies that improve visibility, trust, and qualified traffic while supporting long-term growth.
- Lead SEO strategy and execution with a focus on AI visibility, AEO/GEO, and generative search discovery.
- Deliver technical SEO improvements across schema markup, site architecture, crawl efficiency, site speed, and UX.
- Support brands in nutraceuticals, home services, and legal industries, aligning SEO with compliance, trust signals, and high-intent search behavior.
- Translate complex algorithm and AI-driven search changes into clear, actionable recommendations that drive measurable gains.
ShearShare – Digital Marketing Strategist
November 2020 – November 2022
At ShearShare, I owned digital strategy for a B2B SaaS platform focused on salon owners and independent stylists. I played a key role in a full brand and product redesign, supporting a major platform relaunch across WordPress and Webflow. My work drove significant improvements in conversion rates and organic traffic, increased qualified app downloads, and helped align marketing strategy with product adoption and user engagement goals.
- Led digital strategy for a B2B SaaS platform targeting salon owners and solopreneurs, driving increased app adoption and engagement.
- Achieved a 270% YoY increase in onsite conversion rate and a 39% increase in organic traffic.
- Directed a company-wide brand and product redesign supporting a major platform relaunch.
- Drove strategic campaign execution that increased qualified app downloads year over year.
Surefire Local – Digital Marketing Strategist
September 2016 – November 2020
In this role, I led SEO strategy to support adoption of SureFire Local’s SaaS platform by both agency clients and SMB end users. I worked cross-functionally with product, paid media, and client success teams to improve local and organic visibility through websites and Google Business Profiles. I was also part of the organization during Google’s early Local Services Ads rollout as a Google partner, helping clients navigate platform changes while maintaining strong retention and recurring revenue.
- Led SEO strategy focused on driving adoption of SureFire Local’s SaaS platform by agency clients and SMB end users, resulting in an average 15% increase in qualified traffic to client sites.
- Played a key role during Google’s early Local Services Ads (LSA) rollout as part of a Google partner organization.
- Optimized local and organic visibility across websites and Google Business Profiles, collaborating cross-functionally with product, paid media, and client success teams.
- Maintained 90%+ client retention, protecting recurring SaaS revenue during periods of market disruption including the Pandemic in 2020.
Eminent SEO – Account Manager
March 2012 – October 2015
I served in a hybrid leadership role overseeing operations, SEO strategy, and account management. I managed a high-value book of business, including an HVAC reseller with 20 client accounts, and led a large-scale website redesign and optimization project across all sites within a tight timeline. I focused on building scalable workflows, maintaining strong client relationships, and balancing hands-on execution with operational oversight.
- Managed day-to-day operations, ensuring smooth, scalable workflows across SEO, content, and account management.
- Owned a personal book of business, including an HVAC reseller with 20 client accounts and multiple high-priority clients.
- Led a 60-day website overhaul to redesign and optimize content across all 20 HVAC reseller sites.
- Balanced strategy, execution, and client relationships while supporting operational leadership.
TextLinkBrokers.com – Sr. Account Manager/Training Manager
June 2006 – January 2012
I joined TextLinkBrokers as an Assistant Account Manager and progressed into a Senior SEO Strategist and Training Manager role. I led SEO campaigns focused on link acquisition and authority building while also developing the company’s internal training and process documentation. By creating a comprehensive training manual across departments, I helped reduce onboarding time and improve consistency as the company scaled its fulfillment operations.
- Advanced from Assistant Account Manager to Senior SEO Strategist and Training Manager through consistent performance, contributing to $100K+ in monthly recurring revenue.
- Created the company-wide training and process manual, documenting workflows across all departments to reduce onboarding time.
- Developed and executed SEO strategies focused on link acquisition, authority building, and scalable fulfillment.
- Trained and mentored team members on SEO best practices and operational execution.
Tools & Platforms
GA4, Google Tag Manager, Google Search Console, Google Local Service Ads, Google Business Profile, SEMrush, Ahrefs, Looker Studio, Moz, WordPress, Wix, Shopify, Mailchimp, Constant Contact, Microsoft Clarity, Screaming Frog, Slack, Asana, Search Atlas, Microsoft Office 365,
References
Available upon request.