Industry: Beauty
Campaign Duration: 2 Years
Through focused SEO & SEM improvements, we achieved:
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Successful APP launch and site connection tracking new site and app design
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270% YoY increase in onsite conversion rate
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39% increase in organic traffic.
Launched a fully integrated marketing ecosystem including a new website and app linked, enabling full-funnel attribution across site and app traffic for unified tracking, backed by TV spots, Hulu, Pinterest and Google ads, organic SEO, a Podcast, plus an ambassador program with training classes.