Digital Marketing Archives - Amanda Greenwood - Digital Marketing Consultant

Should You Include Your Political Views in Your Marketing?

by Amanda GreenwoodDigital Marketing January 30, 2026January 30, 2026No Comments

In a time when politics seems to bleed into every corner of daily life, it’s no surprise that brands feel pressure to “take a stand.” What used to be optional now feels expected—and that expectation is exactly where many businesses go wrong. Social media rewards bold opinions. Audiences applaud authenticity. And some companies have built …

Is a Digital Marketing Degree More Valuable Than Hands-On Experience?

by Amanda GreenwoodDigital Marketing December 26, 2025December 26, 2025Comments are Disabled

Digital marketing is one of the few fields where the rules can change overnight. An algorithm update rolls out. A new ad format appears. A platform loses relevance while another explodes in popularity. What worked six months ago — sometimes even last month — suddenly doesn’t. This constant evolution raises a common and fair question: …