Amanda Greenwood

SEO Manager | SEO Strategist

(480) 338-5378 | [email protected]

Data-driven digital marketing leader with 19 years of experience planning and executing SEO strategies, lead generation,
and cross-channel digital campaigns. Proven track record of increasing organic traffic, generating qualified leads, and
delivering measurable results for B2B and B2C brands. Expertise in managing SEO, content, CRO, website optimization,
and performance tracking using industry-leading tools.

Core Skills

  • SEO Strategy & Execution
  • Content Strategy & Optimization
  • Technical SEO Audits
  • Performance Analytics (GA4, GSC, Looker Studio)
  • Conversion Rate Optimization (CRO)
  • WordPress, Wix, Shopify CMS Management
  • Keyword Research (SEMrush, Ahrefs, SpyFu)
  • Local SEO & GBP Optimization
  • Email Marketing (Mailchimp, Constant Contact)
  • Lead Generation & Funnel Optimization
  • Project Management & Cross-Functional Collaboration

Certifications

  • Google Analytics 4 Certification (2025)
  • SEMrush Site Audit & Backlink Management (2023)
  • LinkedIn Content & SEO for B2B Marketers (2023)
  • Ahrefs Keyword Research for SEO (2022)
  • Local SEO Certification – BrightLocal Academy (2022)
  • Hubspot Agency Partner Certification (2025)

Professional Experience

Bear Fox Marketing – SEO Manager
December 2023 – July 2025

  • Led a team of SEO specialists to develop and execute custom SEO strategies for over 40 clients across industries.
  • Perform advanced technical audits, identify on-site and off-site opportunities, and implement strategies to increase organic visibility.
  • Guide monthly reporting, backlink strategies, and SEO campaign tracking for improved rankings and lead acquisition.

Freelance / Consultant Tried & True SEO – SEO & Digital Marketing Consultant

December 2023 – July 2025

  • Create and manage SEO strategies, content plans, and email marketing for startups, B2B companies, and ecommerce brands.
  • Optimize websites for speed, mobile, and accessibility using Wix, WordPress, and Shopify.
  • Collaborate with developers and designers to enhance UX and CRO across digital platforms.

ShearShare – Digital Marketing Strategist

November 2020 – November 2022

  • Drove strategic development and execution of digital campaigns, boosting qualified app downloads year over year.
  • Directed a company-wide digital transformation, including a brand and product redesign.
  • Achieved a 270% YoY increase in onsite conversion rate and a 39% increase in organic traffic.

Surefire Local – Digital Marketing Strategist

September 2016 – November 2020

  • Maintained 90+% of existing MRR during Coronavirus pandemic in the Residential construction industry.
  • Continually increased websites’ organic, social and referral traffic by 15+ percent on a year over year basis.
  • Grew my book of business through upsell new products to existing customers and onboarding new clients by 400% from 2018 to 2020

Eminent SEO – Account Manager

March 2012 – October 2015

  • Managed and implemented the redesign and relaunch of 30 sites over the course of 60 days, including design,
    content, technical SEO and CRO optimization.
  • Continually increased websites’ organic, social and referral traffic by 10-15+ percent on a year over year basis.
  • Created and optimized Google My Business pages for every local client when the tool launched in 2014 resulting in
    more visibility and qualified leads for all clients

TextLinkBrokers.com – Sr. Account Manager/Training Manager

June 2006 – January 2012

  • Managed and optimized 30+ B2C and B2B digital marketing campaigns, including SEO strategy, implementation, social media management, and performance reporting focused on brand awareness and conversion growth.
  • Closed new lead sales and maintained a monthly recurring revenue (MRR) of over $100,000 through consistent campaign performance and client retention.
  • Trained all new hires and developed onboarding processes while creating, executing, and monitoring campaigns for 50+ direct clients.

See Case Studies from Projects I’ve worked on

Tools & Platforms

GA4, Google Tag Manager, Google Search Console, Google Local Service Ads, SEMrush, Ahrefs, Looker Studio, Moz, WordPress, Wix, Shopify, Mailchimp, Constant Contact, Microsoft Clarity, Screaming Frog, Slack, Asana, Search Atlas

References

Available upon request.